Sour Patch Kids “World Gone Sour”
Mondolez held a company wide, “Shark Tank”, looking for innovative ideas. We proposed creating a Playstation Game for Sour Patch Kids, and worked with Method Man to write a song and a Music Video to promote it.
Method Man Video
Method Man learns what happens to Sour Patch Kids that don’t get eaten.
“World Gone Sour” Case Study
“World Gone Sour” is a Playstation Game that tells the story of a lost Sour Patch Kid that must fight his way into a human mouth before losing his mind.